Thirty Seconds To Mars VIP Packages, and inset: Bon Jovi VIP chair (from a photo by Richard Perry/The New York Times)
The Woodstock Music and Art Fair, August 15-18, 1969, featuring Richie Havens, Santana, the Grateful Dead, Janis Joplin, The Who, Jefferson Airplane, Jimi Hendrix… $7 per day. Bon Jovi at the Meadowlands in New Jersey, May 24-25, 2010, the top VIP concert package (with a catered meal, leather bag, and the chair you sit in, custom-designed with the Bon Jovi logo): $1,875. My, how things have changed. In this rapidly shifting milieu of the music business, with a shrinking base of increasingly poor and fewer rich music consumers, new models for generating revenue from the concert-going elite are emerging.
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